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5 principles for accelerating transformation

Kelly McGinnis

Last week I had the opportunity to see W2O Group President Bob Pearson in conversation with Kelly McGinnis, Senior Vice President and Chief Communications Officer of Levi Strauss & Co., at The Holmes Report’s In2 Innovation Summit. Discussing the topic of leading business transformations, McGinnis shared five core principles that have helped her drive organizations ... More »


Analysis of FDA’s social media guidance for RX


Our W2O Group hosted a webinar today (full link at bottom of this post) featuring a panel of our regulatory, corporate communications and social media experts to discuss an overview and potential implications of the FDA’s long-awaited draft social media guidance. Hopefully, this is the first step toward having more comprehensive guidelines to help pharma navigate ... More »


Healthy Social Showing at JPM

JPM logo

W2O Group colleague, Ryan Flinn, wrote a nice piece today about the healthy social showing at the J. P. Morgan Healthcare Conference wrapping up in San Francisco this week. …Many of the attendees felt like the event was quieter than previous years, noting the ease in which one could make their way down the narrow ... More »


BrewLife clients get the spotlight at J.P. Morgan Healthcare Conference

Orexigen, ZS Pharma logos

BrewLife handles Corporate Communications for Orexigen Therapeutics and ZS Pharma, both of whom are attracting interest at this week’s J.P. Morgan Healthcare Conference in San Francisco. As reported, Orexigen rallies after presentation at conference: Shares of Orexigen (OREX +9%) are notably higher on the session. Helping the cause may well be the company's presentation ... More »


Newsmakers at the 2014 J.P. Morgan Healthcare Conference


Take a peek at what’s coming out of the first day and a half of the J.P. Morgan Healthcare Conference: GenomeWeb recapped day one of the conference including positive highlights on Genomic Health and a few of Myriad’s 2013 setbacks. Reuters reported on Regeneron’s $400 million in U.S. sales of Eylea for the fourth quarter ... More »


#JPM14 is talk of the twitterverse

Tweet from JPM

We’ve captured Twitter highlights from the first day of the 31st J.P. Morgan Healthcare Conference, held here in San Francisco. Check them out! Number of tweets:There have been more than 1,600 tweets using #jpm14 before noon on the first day of the conference. Most prolific tweeters so far: 1) Rob Wright, Chief Editor, Life Science ... More »


On a mission? Get everyone on board.

Vision Mission Values

The internal compass that guides a company is often captured in a classic format known as a “mission, vision, values” statement. It’s not uncommon for top executives from a company to schedule an off-site and work with a professional moderator to hammer out this statement through a series of interactive exercises meant to articulate the ... More »


How informational interviews can pay off big

Interview In Progress Sign

I moved to San Francisco in July 2011 searching for an advertising job in account and brand strategy, and reached out to hundreds of brand strategists for informational interviews. A month later, I took part in an informational interview with BrewLife’s very own Managing Director, Tom Haan—at that time, a Brand Strategist with WCG, another ... More »


What does it mean to be BrewLife?

BrewLife Video: Susan Parker

Get our take on what BrewLife brings to the table and why we’re all so passionate about working here.  


Most powerful NFL teams by social media are…

Ranking NFL Teams Social Media Power

W2O Group has kicked off football season by ranking all 32 NFL teams’ social media presence. (See interactive infographic below.) Spoiler alert: The San Francisco 49ers are number one. And personal bias didn’t land them there. Instead, we used a proprietary W2O algorithm to index each team’s reach, relevance, and resonance in social media. We ... More »

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