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5 principles for accelerating transformation

Kelly McGinnis

Last week I had the opportunity to see W2O Group President Bob Pearson in conversation with Kelly McGinnis, Senior Vice President and Chief Communications Officer of Levi Strauss & Co., at The Holmes Report’s In2 Innovation Summit. Discussing the topic of leading business transformations, McGinnis shared five core principles that have helped her drive organizations ... More »


Analysis of FDA’s social media guidance for RX


Our W2O Group hosted a webinar today (full link at bottom of this post) featuring a panel of our regulatory, corporate communications and social media experts to discuss an overview and potential implications of the FDA’s long-awaited draft social media guidance. Hopefully, this is the first step toward having more comprehensive guidelines to help pharma navigate ... More »


Healthy Social Showing at JPM

JPM logo

W2O Group colleague, Ryan Flinn, wrote a nice piece today about the healthy social showing at the J. P. Morgan Healthcare Conference wrapping up in San Francisco this week. …Many of the attendees felt like the event was quieter than previous years, noting the ease in which one could make their way down the narrow ... More »

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