• Strategic positioning
  • Identity design
  • Campaign development
  • Website design and development

Nothing ordinary

The Column Group (TCG) is a venture capital firm that invests in early stage drug discovery companies. TCG’s focus is on starting companies that have the potential to have a cataclysmic impact on a disease and/or on an industry.

As part of our brand development work with TCG, we helped to solidify the firm’s positioning, and we developed a creative campaign with the theme line:

“Extraordinary starts here.” This campaign has multiple layers of meaning, alluding both to the fact that “extraordinary” biotech companies start with TCG and that TCG is the home of “extraordinary starts.”

TCG Case Study