Be a crusader
CTI BioPharma Corp. acquires, develops and bring to market less toxic, more effective therapies to treat and cure cancer. The company’s therapeutic focus is on novel targeted therapies covering a spectrum of blood-related cancers. The BrewLife team worked with CTI to re-brand the company as it changed its name from Cell Therapeutics to CTI BioPharma.
Core to what CTI BioPharma stands for is a calling, a mission, a crusade to find blood cancer drugs that not only serve unmet treatment gaps, but also are tolerable and less toxic to patients.
To capture this call to arms, we developed the tag line, “Conquering cancer. That’s in our blood.” This mantra helped guide the suite of creative assets from the logo, to the creative campaign, to the design of the website.