Know who to tip
The Coravin Wine Access System uses patented technology to access and pour wine from a bottle without pulling the cork, opening multiple new opportunities for wine consumption in restaurants, wine stores, wineries and at home. For Coravin’s launch, BrewLife crafted a go-to-market strategy defining this game-changing product that was based on winning over influential wine professionals early.
Master sommeliers, wine critics and restaurateurs lucky enough to try pre-launch devices couldn’t distinguish wines that had been accessed months earlier from bottles opened on the spot – proving the technology and converting skeptics to evangelists. Strategic social media and a tightly focused creative campaign ensured that devices flew off the shelf at launch faster than you can say “Cheers.”