Let’s go steady
Aptus Endosystems is pioneering solutions to enhance endovascular aneurysm repair (EVAR). The company’s flagship endoanchor product delivers a set of helical screws to anchor the endograft to the aorta to prevent endoleaks and graft migration.
The award-winning creative campaign we developed featured the theme line, “Together ForEVAR,” a nifty play on words based off of the
classic “Together Forever” mantra. The concept highlighted the long-term durability that endoanchors provide by locking the endograft to the aorta to prevent endoleaks or graft migration. The campaign also suggests the combination of forces (Aptus, physicians, endograft companies) coming together to improve EVAR.