Dare to dream
ApniCure is a medical device company focused on improving the lives of patients suffering from sleep-related disorders. BrewLife worked with the company to launch the corporate brand as well as the product brand for its innovative sleep therapy system, Winx.
For Winx, the company was looking to develop a provocative creative campaign that would capture the attention of both patients and physicians.
Winx was coming to the market as a revolutionary alternative to the sleep apnea standard of care, CPAP therapy, and the company wanted a campaign that was as revolutionary as its product. We developed a series of dreamscapes that feature people comfortably sleeping with the Winx tube in their mouth while being surrounded by images from the dreams they are having. The surreal dreamscape images are distinct and eye-catching, helping Winx to rise above the clutter, as ApniCure builds toward its vision of transforming the sleep apnea industry.