Howie Chan

Group Director

Howie sits squarely in the intersection of business strategy, technology and storytelling. He has over a decade of varied experience in healthcare: from a stem cell research scientist aiming to cure Myocardial Infarction, to a clinical engineer working with implantable devices in the cath-lab, and now a hard-core product and brand marketer launching global brands.

He revels in the science of innovative technology as much as in the art of creative design. In his current role, he leads the branding and marketing arm of BrewLife, partnering with healthcare, technology, and consumer clients to understand who they are and how they can remain relevant in their market. With a strong brand foundation, that’s where the fun really begins: working together on an integrated marketing strategy and executing on programs that really move the needle.

At BrewLife, Howie has recently launched company / product brands and consulted on strategy for companies like Medtronic, Stryker Neurovascular, Siemens Healthcare, Cardinal Health, and NetScout. He also had the opportunity to collaborate with start-ups such as Earlens, Claret Medical, Topera Medical, Shockwave Medical, and Coravin.

Prior to W2O Group, he was Director of Strategic Marketing at Philips Healthcare in the Netherlands where he was responsible for developing the sales and marketing strategy for a new business that combined imaging with cardiovascular catheters.

Howie has a passion for creating holistic customer experiences, blending different perspectives from a diverse background to ignite each point in the audience journey. He grew up in Singapore and has lived and worked in Switzerland and the Netherlands. When not at BrewLife, you can find Howie tracking down the next foodie hangout and planning a hike to soak in the great outdoors.

Howie has a Bachelors and Masters in Biomedical Engineering and Bio-Entrepreneurship along with an MBA from IMD in Switzerland.

Nicole Foderaro

Group Director

Nicole brings more than 15 years of both in-house and agency experience to the table. Her passion is helping companies find their voice whether their intended audiences are media, investors or customers. Nicole specializes in healthcare communications with a focus on corporate communications, IR and issues and transaction management.

Nicole helped launch BrewLife in 2013 as a new agency within the W2O Group network of companies. She was previously with our sister company WCG, and prior to that, a client of the firm when she served as director of IR and corporate communications at a cardiovascular-focused biotechnology company, Nuvelo. Her prior agency experience runs the gamut from global communications agency GCI to a boutique firm, Russell-Welsh, where she began her career in healthcare-focused communications.

At BrewLife, Nicole serves as a client partner for multiple accounts, overseeing integrated work that includes strategic consulting and positioning, online and traditional influencer engagement, including both physicians and advocacy groups, brand positioning and messaging, content development, and analytics projects. Recent clients include: Avanir Pharmaceuticals, Revance Therapeutics, CTI BioPharma and diaDexus.

Outside of BrewLife, Nicole can be found chasing after her two young sons, training for a half marathon (even though she claims she doesn’t run!), experimenting with new recipes or finding fun new places to explore in the city.

Nicole received her undergraduate degree from the University of California, San Diego.

Paulo Simas

Chief Business Designer of the W2O Group


For 25 years, Paulo has been shaping brands with a blend of business strategy and design. As a lifelong creative and entrepreneur, Paulo is equally comfortable sitting down with the C-Suite to map out a business model informed by his deep understanding of analytics, digital and engagement, as he is riffing on campaigns with the creative team. He firmly believes in using strong business design to inject social and contextual mapping through a brand market architecture, which then fuels the creative process—with the end result of building modern companies that live in a multi-touchpoint world. He loves bringing clarity and organizational intelligence to brands that may have lost their way and does so with flair.

Prior to joining forces with W2O Group, Paulo was the founder of ODA, an integrated branding agency that he ran for eight years before it was acquired by W2O in 2009. There, he helped businesses do more than just get product to market, instead creating cultures of engagement that flowed to the customer and back. He has won dozens of international and industry awards and has built sustainable brands for luminary clients such as Gallo, Medtronic, HP, Coravin, Covidien, Acclarent, Cardinal Health, Davidson Hotels, Proteus, FoxHollow, Qualcomm Life, FRS, Onyx, Disney Stores and Zoetis.

Outside of BrewLife, Paulo remains plugged into the latest and greatest tech trends thanks to his four kids. He was born Portuguese and raised American; music, golf and surfing make him happy.