Did the Super Bowl ads score with women?

Did the Super Bowl ads score with women?

The Super Bowl audience is 46% female according to Nielsen data, and something like 85% of all consumer purchases are made by women—so you’d think that advertisers paying around $4.5 million to run a... more »
What happens in Vegas…leads to big insights

What happens in Vegas…leads to big insights

Earlier this month, W2O Group invited 150 employees in our collective healthcare practice to the second annual “Go. Ahead In Health” summit in Las Vegas. Usually I stick to the idea of what... more »
TACTful Communications™

TACTful Communications™

In a recent article I proposed that the role of Investor Relations should, to a significant degree, focus on providing information that clarifies a company’s risk and uncertainty profile while not... more »
But are doctors really on social media?

But are doctors really on social media?

This is a question that we healthcare communicators have been fielding from clients (and, frankly, discussing among ourselves) since the advent of social media as we try to engage with healthcare... more »