Care for your brand, because it’s worth it

Care for your brand, because it’s worth it

In the one second that passed while I was writing this blog post, there were 100,181 YouTube videos viewed, 2,045 Instagram photos uploaded and 9,109 Tweets. Whether we like it or not, we are constantly... more »
Did the Super Bowl ads score with women?

Did the Super Bowl ads score with women?

The Super Bowl audience is 46% female according to Nielsen data, and something like 85% of all consumer purchases are made by women—so you’d think that advertisers paying around $4.5 million to run a... more »
What happens in Vegas…leads to big insights

What happens in Vegas…leads to big insights

Earlier this month, W2O Group invited 150 employees in our collective healthcare practice to the second annual “Go. Ahead In Health” summit in Las Vegas. Usually I stick to the idea of what... more »