What happens in Vegas…leads to big insights

What happens in Vegas…leads to big insights

Earlier this month, W2O Group invited 150 employees in our collective healthcare practice to the second annual “Go. Ahead In Health” summit in Las Vegas. Usually I stick to the idea of what... more »
TACTful Communications™

TACTful Communications™

In a recent article I proposed that the role of Investor Relations should, to a significant degree, focus on providing information that clarifies a company’s risk and uncertainty profile while not... more »
But are doctors really on social media?

But are doctors really on social media?

This is a question that we healthcare communicators have been fielding from clients (and, frankly, discussing among ourselves) since the advent of social media as we try to engage with healthcare... more »
How to beat the tradeshow blues

How to beat the tradeshow blues

I’ve always hated tradeshows. They are incredibly resource-intensive as a percentage of the total marketing budget and, for me, consistently the worst performer in terms of actual lead conversion.... more »