TACTful Communications™

TACTful Communications™

In a recent article I proposed that the role of Investor Relations should, to a significant degree, focus on providing information that clarifies a company’s risk and uncertainty profile while not... more »
But are doctors really on social media?

But are doctors really on social media?

This is a question that we healthcare communicators have been fielding from clients (and, frankly, discussing among ourselves) since the advent of social media as we try to engage with healthcare... more »
How to beat the tradeshow blues

How to beat the tradeshow blues

I’ve always hated tradeshows. They are incredibly resource-intensive as a percentage of the total marketing budget and, for me, consistently the worst performer in terms of actual lead conversion.... more »
5 principles for accelerating transformation

5 principles for accelerating transformation

Last week I had the opportunity to see W2O Group President Bob Pearson in conversation with Kelly McGinnis, Senior Vice President and Chief Communications Officer of Levi Strauss & Co., at The Holmes... more »