TACTful Communications™

TACTful Communications™

In a recent article I proposed that the role of Investor Relations should, to a significant degree, focus on providing information that clarifies a company’s risk and uncertainty profile while not... more »
But are doctors really on social media?

But are doctors really on social media?

This is a question that we healthcare communicators have been fielding from clients (and, frankly, discussing among ourselves) since the advent of social media as we try to engage with healthcare... more »
An ode to Summer’s end

An ode to Summer’s end

Summer, for the majority, is the most sought after time of year yet it always seems to pass by in the blink of an eye. While many are saying goodbye to their mini hiatus or finally getting around to... more »
Brewing Tai Chi

Brewing Tai Chi

Every morning, we look outside of our conference room and see an elderly woman in a white visor doing a version of what looks like Tai Chi, and we admire her stamina and dedication to staying in shape. We... more »
X marks the spot

X marks the spot

Idenix discovers and develops drugs for the treatment of human viral diseases. BrewLife worked with Idenix over the past 6 months to energize the company’s brand as it pushes forward with the clinical... more »
Celebrating the red, white & Brew: 7/4

Celebrating the red, white & Brew: 7/4

God Bless BrewLife, place where I’m employedBrag about it, we’re highly toutedCreative freedom, we do enjoy Those may not be the lyrics you were expecting, but it surely sums up how we Brewers feel! As an... more »