Happy Halloween!

Happy Halloween!

To wear a costume, or our World Series-winning Giants’ gear for the parade? That, is the question. more »
What happens in Vegas…leads to big insights

What happens in Vegas…leads to big insights

Earlier this month, W2O Group invited 150 employees in our collective healthcare practice to the second annual “Go. Ahead In Health” summit in Las Vegas. Usually I stick to the idea of what... more »
TACTful Communications™

TACTful Communications™

In a recent article I proposed that the role of Investor Relations should, to a significant degree, focus on providing information that clarifies a company’s risk and uncertainty profile while not... more »
But are doctors really on social media?

But are doctors really on social media?

This is a question that we healthcare communicators have been fielding from clients (and, frankly, discussing among ourselves) since the advent of social media as we try to engage with healthcare... more »
An ode to Summer’s end

An ode to Summer’s end

Summer, for the majority, is the most sought after time of year yet it always seems to pass by in the blink of an eye. While many are saying goodbye to their mini hiatus or finally getting around to... more »
Brewing Tai Chi

Brewing Tai Chi

Every morning, we look outside of our conference room and see an elderly woman in a white visor doing a version of what looks like Tai Chi, and we admire her stamina and dedication to staying in shape. We... more »