Brew life into your business

BrewLife is an insights-driven marketing and communications agency that blends the science of audience architecture, the art of creative storytelling and the mastery of integrated communications to galvanize our client’s business strategy and help mobilize the audiences they care about. BrewLife is part of the W2O Group, an independent network of firms focused on driving change and growth through pragmatic disruption. We invite you to dig deeper into our toolbox and let us know if you’d like to chat about any of our capabilities.

Analytics
analytics

We are driven by the science of discovery.

We use a mix of proprietary research analytics to dig deep and unearth audience needs, identify key influencers and fearlessly get to the heart of what sets your company or brand apart.

Conversation Blueprint:

Assess the digital dialog around a specific topic area, identifying what is being said, by whom and where.

Influencer Meme:

Uncover who is shaping discussions based on reach, relevance and resonance, so you can empower untapped brand enthusiasts.

Socialgraphics:

Analyze social networks to identify interests, passions and hobbies of key audiences online. By studying their behavior, we can map how brands should behave.

Stakeholder Research:

Conduct primary research with target audiences to inform brand positioning, message development and go-to-market plans.

Planning
fpo-service

We help companies GO, and model what they need to do to get there.

Not sure which way is up? Leveraging competitive market data and responsive business design tools, we can help focus and flesh out your company’s business strategy based on market opportunity.

Customer Insight Mapping:

Align customer perceptions, preferences and unmet needs with your offering.

Competitive Whitespace Analysis:

Conduct a market assessment to establish a differentiated value proposition and sustainable advantage.

Business Model Framework:

Provide a synthesis of your operating model based on analytics and refined positioning.

Branding
branding

We’re brand specialists deeply concerned with client self-discovery and self-expression.

No one wants to be a ‘me too’ brand, so we’ll craft a distinct, authentic brand positioning that will serve as the foundation for your look, feel and language.

Brand Workshop:

Conduct an in-person work session to explore the unique personality of your brand and help to develop insights into its essence, promise, attributes and positioning.

Positioning Blueprint:

Articulate your brand essence, promise, attributes, reasons to believe, core value proposition and campaign positioning statement in a neat, user-friendly document.

Key Message Matrix:

Create a matrix of messages, arranged by targeted stakeholder, that articulate the central tenets of your product/brand for use across marketing, communications and engagement efforts.

Creative Platform:

Bring your new brand positioning to life through a compelling conceptual framework that will serve as the foundation for future marketing materials.

Experience
experience

We create brand experiences from the ground up.

It’s time to wrap your audience in the warm embrace of your new brand. We’ll help you engage across all channels.

Identity Development:

Create a logo and color palette that capture your brand’s desired attributes, personality and positioning, then put them to work in your business system. You’ll also receive a style guide that establishes ground rules for using your beautiful new identity.

Digital Development:

Project plans for website delivery include technical requirements and feature and functionality recommendations. We cover information architecture, front-end visual design, user experience, programming and CMS development, mobile optimization of visual design, search engine optimization, and will also skin your social channels.

Video:

Keep your brand in constant motion with everything from storyboarding and script writing to production.

Other Brand Expressions:

Packaging, print ads, brochures, sales materials, posters, trade show graphics, video testimonials, radio spots—you name it, we’ll create it.

Communications
comms

We help companies talk the talk. And walk the walk.

We partner with you to drive strategy and ensure your story is crystal clear, meaningful and being heard by those who need to hear it.

Corporate Communications:

Corporate positioning and message development, executive visibility, issues and crisis management, media strategy development and execution, spokesperson development and coaching, employee communications

Investor Relations:

Quarterly and annual reporting, presentation development and coaching, IPO/financing prep and support, R&D/analyst days, investor targeting, non-deal road show strategy, conference targeting and support

Product Communications:

Product positioning, regulatory communications, conference/trade show support, local market initiatives, publication support, disease awareness, physician education, direct-to-patient education, advocacy relations

CTI BioPharma

“BrewLife is an amazing partner. From PR to web development, their thoughtful, professional, always-flexible approach made for a great all-around experience.”

CTI BioPharma

Benvenue Medical

“BrewLife was incredibly talented at understanding our story and developing creative that differentiated us from other companies and products in our space!”

Benvenue Medical

Idenix

“BrewLife understood our business, dove into the science, and developed a positioning that made us stand out. And, importantly, the creative was superb!”

Idenix Pharmaceuticals

Integrated Communications Best Practices

One of the things I’ve always been proud about while working at W2O has been our ability to evolve agilely amid a radically changing industry. While at times bumpy, we’ve all worked together to shape this company from a traditional public relations firm into ...... more »

Connecting 12 Years of Dots at W2O Group: A Q&A with Carolyn Wang

The outgoing president of BrewLife reflects upon her journey and shares some hard earned wisdom in the world of communications and agency life. In 2004, Carolyn Wang joined what was once called Weiss Comm Partners (now W2O Group) hoping to bring her experience from Ogilvy & Mather to a ...... more »

Health Tech: Stealing the VC spotlight

You’re an emerging biotech company, healthcare start-up or medical device business. You believe in your vision and you’ve been talking to venture capitalists. But what keeps venture capitalists interested in continuing the conversation? Paulo Simas, our chief business designer, hosted a panel on that subject ...... more »

Howie Chan

Howie Chan

Group Director

Nicole Foderaro

Nicole Foderaro

Group Director

Paulo Simas

Paulo Simas

Chief Business Designer of the W2O Group

Jobs
 

BrewLife has no open positions at this time. Please check back again soon to view an updated list of job opportunities.

Get in touch

San Francisco 50 Francisco Street, Ste. 400, San Francisco, CA 94133
New York 199 Water Street, 14th Floor, New York, NY 10038
Austin 3000 East Cesar Chavez Street Austin, TX 78702
Los Angeles 2101 Rosecrans Avenue, #3250, El Segundo, CA 90245
Boston 51 Melcher Street, Boston, MA 02210