Brew life into your business
BrewLife is an insights-driven marketing and communications agency that blends the science of audience architecture, the art of creative storytelling and the mastery of integrated communications to galvanize our client’s business strategy and help mobilize the audiences they care about. BrewLife is part of the W2O Group, an independent network of firms focused on driving change and growth through pragmatic disruption. We invite you to dig deeper into our toolbox and let us know if you’d like to chat about any of our capabilities.
We are driven by the science of discovery.
We use a mix of proprietary research analytics to dig deep and unearth audience needs, identify key influencers and fearlessly get to the heart of what sets your company or brand apart.
Assess the digital dialog around a specific topic area, identifying what is being said, by whom and where.
Uncover who is shaping discussions based on reach, relevance and resonance, so you can empower untapped brand enthusiasts.
Analyze social networks to identify interests, passions and hobbies of key audiences online. By studying their behavior, we can map how brands should behave.
Conduct primary research with target audiences to inform brand positioning, message development and go-to-market plans.
We help companies GO, and model what they need to do to get there.
Not sure which way is up? Leveraging competitive market data and responsive business design tools, we can help focus and flesh out your company’s business strategy based on market opportunity.
Customer Insight Mapping:
Align customer perceptions, preferences and unmet needs with your offering.
Competitive Whitespace Analysis:
Conduct a market assessment to establish a differentiated value proposition and sustainable advantage.
Business Model Framework:
Provide a synthesis of your operating model based on analytics and refined positioning.
We’re brand specialists deeply concerned with client self-discovery and self-expression.
No one wants to be a ‘me too’ brand, so we’ll craft a distinct, authentic brand positioning that will serve as the foundation for your look, feel and language.
Conduct an in-person work session to explore the unique personality of your brand and help to develop insights into its essence, promise, attributes and positioning.
Articulate your brand essence, promise, attributes, reasons to believe, core value proposition and campaign positioning statement in a neat, user-friendly document.
Key Message Matrix:
Create a matrix of messages, arranged by targeted stakeholder, that articulate the central tenets of your product/brand for use across marketing, communications and engagement efforts.
Bring your new brand positioning to life through a compelling conceptual framework that will serve as the foundation for future marketing materials.
We create brand experiences from the ground up.
It’s time to wrap your audience in the warm embrace of your new brand. We’ll help you engage across all channels.
Create a logo and color palette that capture your brand’s desired attributes, personality and positioning, then put them to work in your business system. You’ll also receive a style guide that establishes ground rules for using your beautiful new identity.
Project plans for website delivery include technical requirements and feature and functionality recommendations. We cover information architecture, front-end visual design, user experience, programming and CMS development, mobile optimization of visual design, search engine optimization, and will also skin your social channels.
Keep your brand in constant motion with everything from storyboarding and script writing to production.
Other Brand Expressions:
Packaging, print ads, brochures, sales materials, posters, trade show graphics, video testimonials, radio spots—you name it, we’ll create it.
We help companies talk the talk. And walk the walk.
We partner with you to drive strategy and ensure your story is crystal clear, meaningful and being heard by those who need to hear it.
Corporate positioning and message development, executive visibility, issues and crisis management, media strategy development and execution, spokesperson development and coaching, employee communications
Quarterly and annual reporting, presentation development and coaching, IPO/financing prep and support, R&D/analyst days, investor targeting, non-deal road show strategy, conference targeting and support
Product positioning, regulatory communications, conference/trade show support, local market initiatives, publication support, disease awareness, physician education, direct-to-patient education, advocacy relations
“Influencer and customer relations is our top priority.” BrewLife communications. Here to help.
Get a hand driving meaningful and measureable results across the entire communications landscape, including paid, earned, shared and owned media. We’ll shout it from the rooftops or whisper it to a few—whatever it takes.
Digital marketing, paid search, traditional advertising
Public relations, media relations, investor relations, advocacy outreach, public affairs
Facebook, Twitter, YouTube, LinkedIn, Instagram
Brand websites, apps
“BrewLife is an amazing partner. From PR to web development, their thoughtful, professional, always-flexible approach made for a great all-around experience.”
“BrewLife was incredibly talented at understanding our story and developing creative that differentiated us from other companies and products in our space!”
“BrewLife understood our business, dove into the science, and developed a positioning that made us stand out. And, importantly, the creative was superb!”
Mar 7, 2017
There’s nothing like gearing up for a major announcement only to find that one of your reporters broke embargo. Unfortunately, it can be quite common in the public relations (PR) industry. To prevent these unfortunate instances from happening, we often times have to ask ourselves certain questions: ...... more »
Feb 27, 2017
I am fortunate to meet with corporate leaders who aspire to innovate within their companies nearly every day of the week. Every now and then, you realize you are seeing something truly special occurring. Nestle is providing us with one of those examples. Before I describe more on Nestle, ...... more »
Feb 16, 2017
We know how poorly the future has been predicted via traditional approaches. David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats. Brexit was considered to be a no-brainer that ...... more »
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